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Last week, our New York Managing Director, Steve Knorsch, travelled to Normandy at the invitation of Solbiati, the luxury linen brand owned by Loro Piana. Alongside a small group of twenty tailors and shirt makers from around the world. He was given a rare opportunity to witness the very beginning of linen's journey, from seed and flower through to the fibres that will eventually become some of the world's finest cloth.
For those of us who spend our days discussing tailoring, it was a reminder that great garments don't begin on the cutting table. They begin with the people, places and natural processes that make exceptional cloth possible.
Why Normandy?
Just as France’s wine regions offer a refined terroir recognisable to discerning palates worldwide, the flax fields of Haute-Normandie, with their mild oceanic climate and generations of skilled farmers and spinners, produce a linen with a distinctly soft, smooth, and subtle feel.
Here, the delicate and technical processes involved in flax farming have been passed down through generations of growers and spinners. And just as each grape crop offers a unique vintage, each flax harvest gives rise to a unique linen.
From Seed to Flower
Our guide for the day was Pierre Jourdain, whose family have been working these fields for generations.
Pierre informs us that the seeds sown in March and April mature in just 100 days, quickly growing to 1m height!
Much of this is down to the optimal weather conditions of the region. Unlike many of our clients in London and New York, these farmers hope for a wet and rainy spring - the perfect conditions to ensure the fibres grow steadily over the season.
But nature isn’t simply left to its own devices. During this period, the farmer tends to his flax crops daily, monitoring them for signs of pests or disease, and ensuring the soil conditions remain optimal for the rapid growth that will eventually yield those celebrated blue flowers.
Indeed, one of the most interesting things we learned is that a field can only be used once every six years to grow flax.
This rotation is essential to nurture the soil, allowing it to naturally recover its nutrients between planting cycles.
A Week of Blue
‘The flower that smiles to-day / To-morrow dies; / All that we wish to stay / Tempts and then flies’ (from Mutability, by Percy Byssche Shelley)
For a single week in mid June, an ephemeral cloak of pale blue sweeps across the fields of Normandy. According to Pierre, this happens in a kind of ripple across the fields, with each flower blooming for a single day. The fields, we are told, turn flaxen blue in the morning, only to gently fade back to a green-yellow by the evening.
Why Flax Is Pulled, Not Cut
Mid-July marks the harvest, when the flax is ‘pulled’ rather than cut. This distinction is crucial, as flax fibers extend from the roots to the very top of the stem, making every inch essential.
A week after pulling, the seeds are separated from the straw using a deseeding machine, ensuring they are saved to be sown the following year.
The Art of Retting
Perhaps the most fascinating chapter in the linen journey is the art of retting - a slow, delicate phase where agriculture begins to transform into art. It is a process, we are told, where nature is still allowed to do much of the work, though it is never left to chance. The pulled flax is laid out in the fields, subjected to the rhythmic cycle of the Normandy weather: the soft rains, the warming sun, and the coastal winds. This exposure allows the woody outer stem to gradually separate from the precious fibres within, but the success of the transition relies entirely on the farmer’s intuition and patience.
Timing is everything. Farmers return to their fields daily, drawing on decades of experience to judge the progress of the crop. They must decide precisely when the straw has retted enough to be turned, ensuring the fibres develop a uniform quality and the characteristic softness that tailors prize. Too early, and the fibres remain trapped; too late, and the quality begins to degrade. It is a balancing act that requires a deep connection to the land and a reactive approach to the slightest shift in dew or humidity.
Once the retting has reached its optimal stage, the flax is gathered and brought to the scutching mill. Here, the technicians of Terre de Lin work alongside the growers to control the quality, ensuring that the years of knowledge passed down through generations are reflected in every bundle of fibre. Only when the retting is perfect is the flax rolled and prepared for its next life at the spinner, marking the end of its time in the soil and the beginning of its life as a textile.
Ready for the Spinner
After retting, the flax is combed to free it from its woody casing, revealing long, lustrous fibres that are finally clean, soft, and refined. This is the moment where the raw, earth-bound harvest truly begins to resemble a textile. With the preparation complete, these fibres are ready to begin their final journey to the spinner, where they will be crafted into linen yarn.
With thanks to the team at Solbiati, as well as Pierre and all the other farmers and artisans who gave their insights on this trip.